SEO & ANALYTICS
SEARCH ENGINE OPTIMISATION
SEO (or Search Engine Optimisation) is the arcane and esoteric art of ranking well in search engines.
Google uses over 200 ‘signals’ to decide how to rank pages, and they change their algorithm many times each year, without telling us how their algorithm works as they don’t want us to game the system.
However, there are best practices we can use for setting up pages and for trying to increase our rankings, without making it look too obvious that we are trying to manufacture a better ranking, which puts up red flags for Google.
I provide consulting on the following:
This is a service I offer for existing sites. If I have built your site myself then I would have already taken this into account when setting up the site.
I will crawl your site, and provide you with suggestions on what you can do technically to improve your rankings.
I will check:
- Indexation issues
- Problems with redirection
- XML Sitemaps
- Lengths of meta titles, descriptions etc
- Lengths of headers
- Page word counts
- Broken Links
- Page load times
If you want to rank well on Google, then you need to be adding good quality content regularly.
If you really want to rank well within your industry niche, then you should be providing the best content on all relevant topics that people are searching for, to be seen as the expert within your field.
In order to not waste time creating content about topics people are not searching for, or which are hard to rank for, I can do the research to let you know which topics to write about first to get the most benefit in terms of rankings.
I will provide a list of keyword phrases, topics and questions which are prioritised not only by search volume, but also in terms of difficulty of ranking for that term, and based on the click-through rate on that term, to give you a prioritised list of which terms are going to give you the most benefit and ‘move the needle’ for you the easiest. This will allow you to optimise your content marketing efforts to be as productive and beneficial as possible.
(I do not create content myself, I just strategise and prioritise your content plan, although I can recommend other freelancers to do the content creation.)
Competitor Back-link Research
The other most important aspect of ranking is the amount (and quality) of sites linking to your site. The better (and more important) your site, the more links your site would naturally be getting (and the better quality of sites that would be linking to you). So a large part of SEO efforts is usually spent in trying to get links from quality authoritative sites.
Competitor research means examining the links that a few of your major competitors are getting so that you can tell if they are doing any SEO, and to give you ideas on what sort of sites you could be aiming at getting links from. You can often get some great ideas for sites to aim for, or for directories or industry association sites to get links from etc.
I will provide a list of links that competitors have with feedback on which of these links I think you should try and get yourself, and which ones to avoid. (Not all links affect your rankings positively).
I will provide a report with different strategies on how to go about building links for your site, and recommendations of possible sites to try and reach out to.
I usually prefer to do competitor research before providing you with link-building strategies, as this can give me a better idea of your industry niche and what the competition is like.
I do not do the link-building outreach myself, as I think this is a part of the networking you should be doing for your own business, and it will be better for you to be doing this yourself. But I will tell you who to reach out to and give you strategies for how to get the links, as well as just help you to see your existing networking efforts through a link-building lens.
It’s hard to give a set price for SEO, as the more time you are willing to pay for, the more detail I can go into.
But as a general rule, I’d say you’d need to spend a minimum of R1500 on each of the above options in order to get some real results. There may also be some additional software costs.
I can provide you with regular Analytics and Search Console reports if you are interested in this, which will give you a really good idea of the number of visitors your site is getting, where they are coming from, how long they spend on your site, what they are doing there, which search terms people are using to get to your site and so much more.
We can tailor this to exactly what information is important to you. This can really help with tracking the return on investment of your various marketing efforts, especially the online forms such as Pay Per Click marketing and Social Media.
A/B Testing is the process of setting up different versions of the same page to see which ones convert better. Even simple things like moving a button or form around on a page or using different headers or colours can make a big difference to how many people send you a contact form or buy a product from you.
With A/B Testing you can test live on your site which versions of a page are going to result in more leads or income for you to know which version you should be using.